Mark Price
Distinguished Service Professor

Mark A. Price

AI Faculty Lead at Opus College of Business & Strategic Consultant

Professional Biography

Mark Price is a Distinguished Service Professor and AI Faculty Lead at the Opus College of Business, University of St. Thomas. With over two decades of experience building analytics capabilities for Fortune 500 companies, high-growth startups, and nonprofits, Mark bridges the gap between technical innovation and strategic business value.

Before returning to academia, Mark founded LiftPoint Consulting, growing it into a multimillion-dollar marketing analytics practice. He later served as the Chief Data Officer at CaringBridge, where he established the nonprofit's first enterprise analytics function and leveraged AI-driven insights to reshape growth strategy.

Today, Mark designs and teaches graduate and executive courses that help leaders turn data into competitive advantage. His work focuses on the practical application of Generative AI, helping organizations navigate the complexities of AI adoption, governance, and workforce transformation.

Recent Speaking Engagements

AI Lessons for the Family Business

UST Family Business Center

The AI Paradigm Shift

UST Alumni Association

A Director's Role in the World of AI

Private Director's Association of MN

Areas of Expertise
AI Strategy & Implementation
Generative AI for Business
Organizational Change Management
Data Governance & Ethics
Marketing & Customer Analytics
Digital Transformation
Education

MBA, General Management

University of Virginia, Darden School of Business

BA, English & Spanish

Haverford College

Consulting Services

Available for strategic advisory, corporate workshops, and keynote speaking engagements.

  • Executive AI Workshops
  • AI Readiness Assessments
  • Strategic Implementation Planning